The power of clear communication

by DRM

Regard­less of where you stand on the pro­posed health care leg­is­la­tion (if you can fig­ure it out!), the drama around Pres­i­dent Obama’s speech tonight was stir­ring. A young pres­i­dent with an ambi­tious agenda, stand­ing before a divided Con­gress, on national tele­vi­sion, lay­ing out the pur­pose and logic of his pro­posal. The stakes were high, the moment defining.

The true mea­sure of the speech and of the power of Obama’s leg­isla­tive vision will be sorted out over the next weeks, behind closed doors. But the effec­tive­ness of his rhetoric is cap­tured in the results of this CNN poll taken right after the speech. A 10 point swing in the eval­u­a­tion of the poli­cies and a 14 point swing in the peo­ple in favor of the plan is a tes­ta­ment to clear, com­pelling communications.

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