The power of clear communication

by DRM

Regardless of where you stand on the proposed health care legislation (if you can figure it out!), the drama around President Obama’s speech tonight was stirring. A young president with an ambitious agenda, standing before a divided Congress, on national television, laying out the purpose and logic of his proposal. The stakes were high, the moment defining.

The true measure of the speech and of the power of Obama’s legislative vision will be sorted out over the next weeks, behind closed doors. But the effectiveness of his rhetoric is captured in the results of this CNN poll taken right after the speech. A 10 point swing in the evaluation of the policies and a 14 point swing in the people in favor of the plan is a testament to clear, compelling communications.

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