drmstream[writing]

There’s so many lev­els on which to engage with this video from Lau­ren Green­field.

The video itself is a struc­tured arti­fact, cre­ated from video clips and pho­tographs that were taken with a spe­cific use in mind. These clips were then culled and gath­ered to cre­ate a unique expe­ri­ence, a kind of photo-DJ transformation.

The pho­tos were taken at the Fash­ion Weeks in Milan, New York and Paris.

These images are highly self-reflective. The women are being trans­formed into styl­ized beauty memes; the trans­for­ma­tion reduces the organic and inflates the arti­fi­cial. The pho­tographs cre­ate addi­tional dis­tance from the organic self embod­ied in each woman. The cloth­ing loses con­text and asserts itself as dec­o­ra­tion of the in-organic object. The shots before, after and in-between pro­vide the con­text of time.

And it is beau­ti­ful, with a two-dimensional ele­gance, that sus­pends emotion.